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This year,
the world
was changed.
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Reflecting upon a challenging and very dynamic year behind us
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Dear Partners,
2020 has been an unprecedented year in many ways – we all have experienced various challenges both in our professional and private lives that in some cases have tested the boundaries of our endurance and adaptability.
The ongoing COVID-19 crisis has confirmed again the immense strategic importance of our industry and has put a strong focus on the Healthcare sector in general. While 2020 has been quite challenging, it has also helped us in many ways to learn, adapt and come out even stronger and better prepared for the future. It has also shown us the value of having trusted and reliable partners. Members of the healthcare community all over the world rose to the challenge in an incredible display of strength and compassion. To create a path forward. To take care of our loved ones. To find treatments and prepare for the future.
Your dedication to scientific progress has been a source of hope for us all. We offer our deepest appreciation for allowing IQVIA to be part of your ongoing and relentless pursuit of innovation.
On behalf of the entire team in IQVIA Romania, I would like to thank you all for your continued trust and cooperation throughout this year!
Wishing you a season filled with peace, good health and the brightest hope for the coming year.
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Sincerely,
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Sorin PETCU
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GENERAL MANAGER
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IQVIA ROMANIA
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Would you like to know the current status and latest trends behind the Romanian pharma market ? What are the dynamics in the Rx and OTC classes and how are the various corporations performing?
You can find the answers to those questions, and more,
in our Market Review. Download here:
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Review new
services
launched
in 2020
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Despite the difficult times we’ve been through, there were several important services launched aiming to offer you all the data, tools and services needed to reach your objectives and to improve the service level we are offering you.
Weekly Sell Out data = the mandatory data set necessary for fast decision making
Price Analytics = the one click away platform, revealing real selling prices of more than 12,000 products, by pharmacy type and by county.
Tech solutions for remote digital engagement = Virtual Meetings, Email Consent Collection, Consent Management, Multichannel Digital Campaigns.
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Project developed in order to understand the chronic patient backlog for the following TAs: diabetes, asthma and COPD as a consequence of COVID imposed restrictions with a broader view on the impact of undiagnosed patient before the pandemic.
The project methodology is complex involving triangulation of data from several sources of data (sell data, prescription data, market research among relevant physicians, market trends in similar countries, Longitudinal Prescription data (LRx) from other countries)
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Presentation of the COVID impact on Pharma Companies with a 360-degree view on the healthcare industry. The presentation covered the impact on HCPs, Patients, authorities structured in 3 major areas including:
Promotion – Overview of COVID-19 related challenges and responses of pharma companies to navigate within the complex changing environment brought by the pandemics and impact on customer engagement strategy in
(post-)pandemics context
Distribution – High level impact on supply chain
Product Portfolio – Reviewing impact on portfolio development and management
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Review
client events
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(annual client event, roundtables, clinical trials)
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Even if the pandemic prevented us to run the roundtables and annual client even in face to face format, we’ve successfully adapted to the new reality by organizing all events in virtual format and providing valuable insights relevant for our market. If you would like to review the presented materials, please follow the links below.
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New services launch in
2021
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We are continuing to improve our services and bring new ones in the coming years. Please find bellow a selection of new services which will be available in 2021:
E-pharmacy sales audit = the first e-pharmacy channel data will be available in 1st quarter
E-pharma shopper = n in-depth study which will discover e-pharmacies shoppers’ profiles, drivers to choose a specific e-pharmacy and many more aspects to help you understand better which and where are the customers
MedTech OneKey = he first database containing complete set of attributes related to # of beds, # of equipment’s within the hospitals and many more
Pharmacy panel improvement, consumer health and food supplements products panel increase will also be in focus for next year.
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